商業網站的使用者可分幾類:users 既有客戶, prospects 潛在客戶 1-1.Prospect and Users 1-1-1. Prospects: 1-1-1-1:Prospects from users's friends, 類似實體的口碑行銷. 1-1-1-2:Prospects from Web, (Motivation,Needs)
1-1-2. Users: 1-1-2-1:讓原有客戶獲知網站 1-1-2-1-1:既有印刷文宣(Name Card, DM...),附有網址. 1-1-2-1-2:主動通知客戶多一網站的e化服務通道,例如建立 email-list, email them about the URL of the Web site.
1-2.Links 1-2-1.Registry on Portal site:登錄網站在入口網站.
1-2-2.Links from Content site:相關較大型的內容網站
1-2-3.Search Engine:關鍵字查詢的存在與排序(SEO行銷). 1-2-3-1:key words of product (Needs) 提供線上下單的業務,針對標的(target)商品資料的內容多一點比較好,比較能增加使用者在虛擬e化購物的信任. 1-2-3-2:key words of information (Motivation) 多利用新聞專欄,發表Prospects會感興趣的文件.
1-2-4.Links exchange of other sites: 1-2-4-1:Post your message on BBS,Forumn... (you can use google to find those sites) 1-2-4-2:Ask the Link exchane of related sites.